What is Micro Marketing - Types, Definition & Example

Every business wants to establish and sustain their products and services in the market by selling potential customers. Marketing is the process of every business to reach their target audience.

Marketing involves many activities like running ads, campaign planning, product promotion, public relations. But these strategies affect reaching your target audience. These all strategies are a marketing mix.

According to Info Blogger Micromarketing strategies are the greatest marketing strategy compared to others. It will help you to target specific customer segments. It’s also called niche marketing.

What is Micro Marketing ? 

Micromarketing is niche marketing, where it targets a specific group of markets through advertising. With micro marketing companies can deliver their product or service to a specific or targeted group of customers.

By using micro marketing techniques companies can define their target customer by selecting customer characteristic, age, through geographically etc, then companies create campaigns according to their target market in a specific platform or a group. It is an expensive technique compared to Seo marketing technique.

Understanding how Micro Marketing helps to Company

Company needs to identify their customer through geographical data where they can sell his product or service. 

• Through this process the company can target and provide offers to quality customers.
• Companies can provide special discounts to unhappy customers.
• Micro Marketing can sell your product to customer with unique customers requirements
• Micromarketing strategy can helps to you sell your products in specific area

Micromarketing techniques are expensive compared to traditional marketing strategies. It will be expensive through spending money via advertisement or running campaigns on different social media platforms like Facebook, Instagram, LinkedIn, twitter (X), YouTube, Pinterest and many more. 

What are 5 Marketing strategies that retailers spend half of their annual budget on ?

Micromarketing is not the same as Macromarketing. Macromarketing is focusing on 4p of marketing product, price, placement and promotion. Macromarketing is like general marketing. It is to create awareness and generate demand for products or services to use their products. It’s all about increasing reach, awareness and engagement of users.

Types of Micro Marketing

Micromarketing is based on company requirements and company industry wise they select niche based marketing run campaigns and advertising on social media.

1. Profession based Micromarketing : When a company hires a specific category employee they select Job title based micromarketing” to hire employees.
2. Local based Micromarketing : When companies want to sell their products in a particular city or area they can simply do local marketing.
3. Industry based Micromarketing : Companies can run campaigns based on competitor niche based market areas.
4. Loyal based Micromarketing : Here the company will target his existing customer base via offering special discounts.
5. Age and gender based Micromarketing : Company will target specific age and gender based criteria.
6. High Price Micromarketing : Here the company will target those who are using high pricing and quality products.
7. Brand Loyalty Micromarketing : Company will target customers based on past purchasing history.

Build Successful Micro Marketing Strategy

Identify Target Market

When a company is going to build a micro-marketing strategy, initially they need to identify the target audience or specific niche. Company needs to understand the qualities, tastes, and needs of the target market. Through this analysis and research of customers data businesses may learn more about their target market and generate complete client profiles.

Collect customer Data

When a company has determined its target audience, it is critical to collect relevant consumer data including demographic information, buying history, surfing behavior, and social media activities are all examples of this. The more precise and accurate the data, the more effectively companies may adjust their marketing efforts to match the demands of individual customers.

Personalized offers to specific target customer

By using customer data, companies can do personalized marketing, sending personal messages , get personal feedback through cold calling, and the company knows the customer point of view  on product, price etc. Accordingly, companies can provide special offers, promotions, discounts to customers.

Use Marketing Channels 

To provide specific message, promotion, special discounts, run the campaign for new customers by using marketing channels like email marketing, run Facebook ads, Instagram ads, video ads on YouTube, social media advertising, and targeted online advertising. By using these marketing channels companies can reach directly with specific content that will help you to increase sales.

Analysis and optimize micromarketing strategy

It is necessary that a company needs to analyze and optimize micromarketing strategy on a regular basis. By tracking this performance indicator and customer matrix, companies can identify areas of improvements and take data driven decisions. 

What’s the Difference between Micro Marketing & Macro Marketing ?

Micro Marketing : The main aim of micromarketing is to target specific areas or specific types of customer by using geographical area. They mainly target a small set of customers.

Macro Marketing : The main aim of macromarketing is to reach all customers as they can spend. They also focused on those customers who showed interest in their product and service. 

The main difference between micro marketing and macro marketing is that macro marketing attracts a big target market segment of customers where micro marketing attracts specific target market customers.

Top Brands Example of Micro Marketing

Here’s a top brand example of micro marketing.

1. Bluorng.com 

Bluorng is a clothing brand company. To provide oversized t-shirts, normal t-shirts, shirts, cargo, jeans, etc, with specific and high quality design to specific markets. They are mainly targeting high profile people, tier 1 cities. Company is focusing on quality nature wise designs, play boy designs, etc.

Bluorng is using a micro marketing strategy. They specifically reach a specific target market. To provide products on high pricing.

2. Redbull 

Red Bull is a brand of energy drinks, and its successfully done micromarketing strategy to reach the youth target group. They build successful marketing strategies around it. Moreover Red Bull had started to sponsor sports tournaments to reach out to the youth market. Many sports events and tournaments they sponsored to reach the target market.

3 Steps to Use Micro Marketing Strategy 

Step 1 : Client Personas

Customer personas are an important point when you are running a micro marketing ad campaign. 

You need to know what they are, because you are going to make business relations.

Using this micro marketing strategy you can define them into niche buyer personas that can understand customer behavior, all types of demographics areas, their interests, and personalities of the niche market where you are going to target.

Step 2 : Campaign Planning

The second step is to prepare Campaign ( run advertisement ) according to gathering your data and start preparing content and message for developing best results.

Below platforms to reach targeted Audience

• Email Marketing
• Social Media Advertising
• Youtube Video Marketing
• Facebook Ads, Instagram Ads, and Other Platforms

Step 3 : Analyze and Implement

After completing step 2 of campaign management, now you need to implement if your first micro marketing campaign is not successful or not getting results, you need to analyze your data to make a plan to improve. Also you need to focus on all campaigns.

Micromarketing is an ongoing pursuit, so taking time to assess what worked and what didn’t can help shape additional strategies in the future.

FAQs – Micro Marketing

Conclusion

Micromarketing, as it’s defined, is a targeted and niche approach to marketing that targets specific groups of customers or markets. Micromarketing relies on collecting customer data in order to tailor personalized offers, promotions, messages and offers directly targeting a certain demographic of people – often via channels like email marketing, social media advertising and online promotions – in order to target this approach on specific customers or markets.